Go-Ahead Nordic – a well-established company with a strong local foundation

The interesting alternative in an industry in need of development


Go-Ahead Nordic is the umbrella organisation for the Go-Ahead Group’s public transport operation in Sweden, Norway, Denmark and Finland. We work with all modes of land transport: train, bus, metro and tram.

Our focus is on contracts where we believe we can make a genuine contribution – and have a good chance of being successful. Consequently, our teams across the Nordics are constantly growing, and in Sweden we now also have a competitive team who focus on bidding for bus contracts. We are strongly supported by our Group colleagues in the UK. They have tremendous experience of bus services, particularly in London where Go-Ahead is the biggest operator in terms of passenger volumes. Our Nordic organisation also has extensive know-how in rail operations,  and here too we are supported by the UK. Go-Ahead is the UK’s largest rail operator, and is responsible for two of the country’s most heavily trafficked railway systems: GTR and Southeastern.

Norway services begin December 2019

In keen competition with various established companies, Go-Ahead Nordic won its first contract in 2018. It encompasses transport in Norway’s Transport Package South.


  • Regional trains on Sörlandsbanen Oslo–Stavanger
  • Local trains on Arendalsbanen
  • Local trains on Jærbanen, in partnership with public transport company Kolumbus
  • Contract period: December 2019 – December 2027, with a possible two-year extension
  • Order value: NOK 5,800m, i.e. just over SEK 6,000m

The Go-Ahead Group – the UK’s largest rail operator

Go-Ahead Nordic is a part of the publicly listed Go-Ahead Group, which has 29,000 employees, long-term owners and a raft of exciting contracts. Go-Ahead is Great Britain’s largest rail operator and the biggest bus operator in London. Every year we provide more than one billion passenger journeys.

The Group is also established in Australia, Ireland, Germany, Singapore and the Nordic region. Continued strong international growth is an explicit goal within Go-Ahead.

New Nordic player with extensive know-how

So here at Go-Ahead Nordic, we have a solid foundation in the Group with more than 30 years’ experience of public transport, development and public procurement. Within the group we work proactively to share experience, skills and resources, giving us a strong competitive edge.

Our business model

Our purpose is to be the local partner taking care of journeys that enhance the lives and wellbeing of our communities across the world. Delivered through our strategy:

Protect and grow the core

Win new bus and rail contracts

Develop for the future of transport

Reasons we’re successful


  • Clear strategy
  • Customer focused decision making
  • Innovative and agile approach
  • Long-term focus on sustainable outcomes

Resources and relationships

  • Empowered people
  • Expertise, experience and influence
  • Strong relationships with strategic partners and stakeholders
  • Investment in fleets and depots


  • Devolved structure
  • Financial discipline
  • Risk and appetite management

The Go-Ahead Group in figures

The Go-Ahead Group is founded in north-east England, 1987.

More than one billion passenger journeys a year.

30% of all train journeys in the UK take place on Go-Ahead’s various rail companies.

More than 29,000 employees.

2 million bus journeys a day in the UK, on 4,700 buses.

92% satisfied bus passengers in the UK (2018).

A long-term investment

Go-Ahead Nordic is part of an international group, with all the experience and resources that entails. Even so we are always local on each particular market, and our local organisation makes decisions based on local conditions. This means extensive authority and far-reaching responsibility. Our local decision-making power also lays the foundation for our employees’ unusually strong involvement in the operation. This, along with all the experience and knowledge of our British colleagues, ensures sensible, well-considered decisions.

Another aspect of our corporate culture is the long-term approach: we want to build strong partnerships rather than just a client/supplier relationship. Clearly defined shared goals make it far easier to do the right thing – and to monitor how well we are achieving our mission.

We have worked according to this philosophy in the UK for many years. There, we are a well-reputed company in an industry that has a great need for development. That’s why we place such great importance on cultivating curiosity and a pioneering spirit in all employees – along with a management style based on trust, a coaching attitude and far-reaching personal responsibility.

Our work approach also means that most of the employees involved in developing and winning new business then run the operation as the time to start services draws near. Experience has shown us that this produces the best results.


Intensive efforts with bids across the Nordics

The Go-Ahead Group has an explicit goal to grow through new contracts on the Nordic market. The entire Nordic public transport market is in a period of expansion, with various procurement bids in progress and new working methods in the shape of a deregulated market, especially on the rail side. This makes the Nordic public transport market very interesting to us at Go-Ahead Nordic.

The Norwegian government has just begun deregulating some sections of public transport, Transport Package South being Norway’s first competitive procurement. There are several upcoming procurement processes in Norway that are of great interest. In Sweden too there are set to be some interesting procurements in the rail and bus segments.

Finland is also entering into a phase of deregulation. We are monitoring developments closely there and also in Denmark, booking meetings and making ourselves known in the industry. We have also established contact with various business partners who are helping us in Finland and Denmark.


Our offerings always focus on our passengers

The services in Norway will be Go-Ahead Nordic’s first opportunity to showcase its concept in the Nordic region. It involves newly renovated trains, an innovative information solution both for our employees and passengers, as well as a unique service concept for a better travelling experience.

We have a local organisation in place in Norway, called Go-Ahead Norge AS. This means that we can adapt our conduct to local conditions, and take advantage of local interests along the various routes.

It feels incredibly inspiring to be involved in creating the public transport of the future, with the customer’s experience in focus. I’m very grateful to have the privilege to work in such a great team with all their caring and dedication.  We’re highly driven, can-do people, but we also take care of each other.  Basically, I love going to work! And that feels great

Jessica Östergren

Strategy & Insight Manager, Go-Ahead Nordic